As new generations come of age, consumer behavior is changing around the world. Our Consumer Trends strategy focuses on the major shifts that are currently shaping consumers’ spending preferences globally. Our aim is to uncover the structural winners of these changes. This year we are paying specific attention to 1. Digital Transformation of consumption 2. Emerging middle class and 3. Health and well-being
Health and well-being concerns are becoming increasingly prominent in consumer spending. It is one of the key focus areas for our Global Consumer Trends strategy in 2021.
2020 was a year like no other. It was also pivotal for trends investing. In our Digital Explore event, our investment experts shared their vision on the trends of tomorrow.
The global consumer trends strategy is one of our flagship strategies which invests in the structural winners within the consumer industry.
During this webinar, Jack Neele, portfolio manager of the Global Consumer Trends Equities strategy, and Ed Verstappen, client portfolio manager, discuss how the fund targets the winners of tomorrow that are also winning today. They give an update on what they’re looking for in the megatrends of digitalization, health and well-being, and the rising middle class in emerging markets.
By the end of the session, we have covered:
Let us explain in 3 minutes.