According to researchers at Digital Commerce 360, Amazon’s Prime Day event on Monday and Tuesday of this week generated sales that topped USD 11 billion. This was 8% higher than the sales of the Prime Day event held in October of 2020. Given seasonality, that rate of growth may not be comparable to the 45% growth rate recorded in 2020. Notably, Adobe Analytics estimated total online sales recorded on Monday and Tuesday were between 21% and 29% higher than average for a day in June. Worldwide top-selling items according to Amazon ranged from apple cider vinegar to robotic vacuum cleaners. Curiously, with summer begun and with travel resuming, neither beach umbrellas nor drink coolers made Amazon’s top-sellers list.
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