The digitalization of financial services is transforming people’s daily lives across the globe. But it is especially impactful in emerging countries, where dozens of millions of new internet users get connected each year, fueling demand for faster and more efficient digital finance tools and services. China and India, for instance, have developed bustling local fintech ecosystems, which are world-class in terms of technological sophistication and an ever-increasing user base.

However, these two demographic giants are only part of the story. Latin America also stands out as one of the world’s most promising regions for fintech – not just for diversified tech giants venturing into the industry, such as Facebook, Google, or Apple, but also for a myriad of local niche and not-so-niche players.

The region is home to a population of roughly 450 million mobile phone users, which is expected to reach 484 million by 2025. Of these 450 million users, nearly 80% access the internet via their phone – a proportion that is forecasted to reach 87% by 2025.¹ Yet, despite what these forecasts suggest, most of these countries remain relatively underpenetrated.

Brazil for example, by far Latin America’s most populated country, has an internet penetration rate of close to 70%, compared to roughly 87% in Western Europe and the US.² Altogether, current figures represent enough users for fintech businesses to establish themselves in these countries and thrive.

But they also represent great potential for colossal growth going forward, as millions of younger internet users will join their connected Latin American cohorts. Ultimately, better telecommunication infrastructures and increasing internet access will be responsible for driving step function growth across the entire region for fintech.

Rather than gradually moving from coins and banknotes, to ATMs and checks, to credit cards and electronic payments over the span of several decades, new internet users will typically go straight from cash to digital wallets, as many of them will get a smartphone before they even open a bank account.

This radical switch from physical cash to digital payments is a good example of leapfrogging, where users are skipping the typical steps seen in developed markets and instead, are quickly making exponential progress through technology. Transformations can go faster since many of these countries do not have the legacy technology that needs to be disrupted.

The Latin American fintech growth story is not just limited to Brazil. Several other countries in the region, such as Mexico, Colombia and Argentina, also have a large and fast-growing population of new internet users hungry for quicker and more efficient financial services. These markets have now reached sufficient traction for local tech and fintech ecosystems to emerge and prosper.

From agribusiness crowdfunding projects, to advanced financial reporting and compliance software, to domestic and cross-border remittances – the potential playing field for Latin American fintech ventures is wide open. This means countless business opportunities for those players able to seize them.

Over the years, hundreds of Latin American fintech firms have managed to achieve sufficient scale to start generating meaningful revenues. This means they are able to raise venture capital, or, in some cases, even go public. More than half a dozen local core ‘pure-play’ listed fintech companies currently exist in Brazil.

The recent popularity of Latin American fintech companies is also visible in venture capital (VC) flows. VC investments in the region have been doubling every year since 2016, reaching USD 4.6 billion in 2019 – of which USD 2.5 billion were invested in Brazil. Throughout that period, fintech remained by far the most coveted sector, luring 31% of all VC invested across Latin America in 2019.³

The Covid-19 crisis has put the sector under stress in some cases, curtailing demand for several fintech services and dampening investors’ appetite. However, the pandemic is also likely to create strong tailwinds for the industry in the long term. Prospects remain bright for the Latin American fintech sector and the growth potential of several businesses operating in the region is significant.