Growth in spending on home improvement and home furnishing boomed during the pandemic and remains elevated. Consumers are shifting home spending to online channels. Online home spending was already growing at >30% but accelerated to 136% last year, and is still 75% above levels seen two years ago.
Companies offering goods for the home online such as Wayfair, Overstock.com and Ashley Furniture grew their number of shoppers by 30% to 200% last year. Large numbers of new consumers have experienced that buying furniture and decorations for their home can also be done from the comfort of their home.
It is said that a picture paints a thousand words. Robeco’s Trends Investing team monitors markets closely. Every morning our trends experts collect the most relevant and intriguing graph or chart for you and present it with their commentary in the Daily Sketch. All graphics provided are collected from Bloomberg data or other public websites. They do not necessarily reflect the opinion of Robeco. Please cite all references or quote the original source if replicating content.
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