Growing geopolitical tensions in recent years, as well as rising wage levels in China, have encouraged some global companies to diversify their supply chains and build facilities at home, or in other countries they perceive as suitable. This has benefited countries like Mexico, South Korea, Japan, Vietnam and India. The most high profile example has been technology giant Apple which started manufacturing smartphones via its contract manufacturing partners in India in 2020, encouraged by the government incentives. The company currently sources 7% of its smartphones from India and, according to analyst and Indian government sources, this is expected to increase3.
India’s share of global merchandise exports is still low, estimated at 1.8% by the WTO in 2021 compared to 15.1% for China, so there is potential for significant growth.
The government has stepped in to help with the Production-Linked Incentive (PLI), a policy initiative aimed at promoting domestic manufacturing across key high value sectors including renewable energy, pharmaceuticals, electronics, car production, textiles, and telecom. It’s helping both established domestic manufacturers and global companies seeking to establish operations in India. In essence, PLI provides financial incentives to eligible companies based on their incremental production. This is part of the Indian government’s broader objective of promoting domestic manufacturing, reducing import dependence, and positioning India as a global manufacturing hub.