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Consumer Trends Equity

Consumer Trends Equity

Investing in structural growth trends in consumer spending

Key points:

  • Identifies strong secular global growth trends from a consumer perspective
  • Ensures pure-play exposure to trends and proven businesses
  • Invests in structural winners within their industry

Philosophy

The investment philosophy for Consumer Trends Equity is based on our conviction that we can generate alpha:

  • Top-down – by identifying the most appealing trends and themes at an early stage; and
  • Bottom-up – by selecting attractively priced stocks that are set to benefit from these trends and themes.

Process

Our investment process consists of three steps: 

  1. Top-down identification of long-term trends from the consumer perspective. The three major long-term trends are ‘The Digital Consumer’, ‘The Emerging Consumer’ and ‘Strong Brands’. 
  2. Bottom-up selection of companies that combine a high exposure to the selected themes with upside potential. 
  3. Careful portfolio construction where the size of positions is based on conviction level and risk characteristics.

Team

The global  Consumer Trends Equity strategy is managed by two portfolio managers. They are based in Rotterdam and fully dedicated to the strategy. These portfolio managers are supported by two trend researchers and the other trend portfolio managers within the Trends Equities team. This team is responsible for a range of trend strategies that are expected to provide above average returns by profiting from long term structural trends. The portfolio managers also have access to Robeco’s sector, emerging markets and sustainability analysts.

Trends investing
Trends investing

Exploiting the behavioral biases

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What trends do we focus on?
What trends do we focus on?
The advent of the digital consumer, the rise of the emerging consumer and strong brands.
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