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The investment philosophy for consumer trends equity is based on our conviction that we can generate alpha:
Our investment process consists of three steps: First, top-down identification of long-term trends from the consumer perspective. The three major long-term trends are ‘The Digital Consumer’, ‘The Emerging Consumer’ and ‘Strong Brands’. Second, bottom-up selection of companies that combine a high exposure to the selected themes with upside potential. Third, careful portfolio construction where the size of positions is based on conviction level and risk characteristics.
The consumer trends equity strategy is managed by two portfolio managers. They are based in Rotterdam and fully dedicated to the strategy. These portfolio managers are supported by two trend researchers and the other trend portfolio managers within the Trends Investing department. The portfolio managers also have access to Robeco’s sector, emerging markets and sustainability analysts.