Factor investing is on the rise. Over the past decade, prominent institutional investors have publicly embraced factor-based approaches to securities selection and portfolio allocation. Meanwhile, the number of retail investors introducing factor-based products in their portfolios has also increased substantially. The reason is simple: factor investing works in practice.
Why consider factor investing in your portfolio? Which factors are relevant? What is the smartest way to define and combine factors? Are generic low-fee strategies really such a cheap option? These are some key considerations we addressed in this ‘Guide to factor investing in equity markets’
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