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We believe that the trend around healthy living is long-lived

We believe that the trend around healthy living is long-lived

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Rising health awareness coupled with increasing knowledge about what is favorable for the body are driving a broad trend towards a healthier lifestyle. More and more people are adjusting their habits and consumer choices as they increasingly take responsibility for their own health and well-being.

Speed read

  • Broad trend towards a healthier lifestyle as important & long-lived driver
  • Digitalization of healthcare will have a disruptive impact in the market
  • Improving health and wellbeing through prevention, diagnostics and more efficient treatments

From this broad trend we derive the Sustainable Healthy Living Equities strategy, which aims to capture investment opportunities linked to health promotion, disease prevention and effective treatment of chronic illness. It is uniquely positioned to benefit from shifting consumer preferences in nutrition, fitness, personal care, and hygiene. In addition, it exploits growth opportunities created by science-driven progress and innovation in the early detection and treatment of diseases, which is transforming the global health care market.

Investing into the Healthy Living theme means investing into people’s desire to live longer and healthier lives.

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Watch our latest video on the healthy living trend here.

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