Graph of the week

Graph of the week

09-11-2018 | Insight

The confident consumer

  • Jeroen Blokland
    Portfolio Manager

US consumer confidence rose for the fourth consecutive month in October, and has now reached an 18-year high. But while this is certainly an impressive milestone, the sharp increase hasn't really come as a surprise. There are many positive economic signs that should ensure US consumers remain a key driver of economic growth in the coming quarters.

A number of factors are contributing to the supreme level of confidence among US consumers. One of the most important is the labor market, where unemployment has fallen to 3.7% – the lowest level since 1969. Moreover, the latest labor figures emphasize the US economy’s role as a job creation machine. Another 250,000 were added in October, exceeding expectations. It is now eight years since job numbers actually fell in a calendar month. 

Stay informed on our latest insights with monthly mail updates
Stay informed on our latest insights with monthly mail updates

Healthy household finances

In the last couple of months this job creation has also been accompanied by faster wage growth. After fluctuating around 2.5% for a few years, wages grew by more than 3% in September for the first time in over ten years. At least as important is the fact that, with inflation at 2.3%, real wages are now increasing as well. US consumers are thus seeing a real increase in their purchasing power.

It is precisely this combination of more employed Americans and higher wages that is creating a strong foundation for the US economy. If the current situation continues, US consumers – who represent around 70% of US GDP – will continue to spend, also because this time household finances look very healthy too.

Positive development

The graph above shows US household debt as a percentage of GDP. It reveals that while debt levels started rising much faster than the long-term trend at the beginning of the millennium (which ultimately led to the start of the financial crisis), in the past ten years there has been a rapid decline. You might question whether such a long-term rising trend in debt-to-GDP is desirable, but we should also take into account the fact that household wealth has soared as well. This is largely due to strong growth in house prices and the stock markets in recent years. Even so, a significant downward trend in household debt levels is always a positive development.

But are there no risks? Of course there are. A rapid rise in interest rates could put a damper on the pace of US consumer spending. Rates on 30-year mortgages in the US are now around 5%, and mortgage payments are increasing. However, current mortgage rates – like many other interest rates – are still low from an historical perspective. If the housing market were to collapse, this could put pressure on consumer spending. But the foundations of the US housing market are still strong. No: the risks lie elsewhere. Companies, for example, have accumulated much more debt than consumers and an escalation of the trade war between China and the US could dampen sentiment. However, the confident consumer will remain a main driver of US growth for the time being.

Subjects related to this article are:



What is a Wholesale Client?
A person or entity is a “wholesale client” if they satisfy the requirements of section 761G of the Corporations Act.
This commonly includes a person or entity:

  • who holds an Australian Financial Services License
  • who has or controls at least $10 million (and may include funds held by an associate or under a trust that the person manages)
  • that is a body regulated by APRA other than a trustee of:
    (i) a superannuation fund;
    (ii) an approved deposit fund;
    (iii) a pooled superannuation trust; or
    (iv) a public sector superannuation scheme.
    within the meaning of the Superannuation Industry (Supervision) Act 1993
  • that is a body registered under the Financial Corporations Act 1974.
  • that is a trustee of:
    (i) a superannuation fund; or
    (ii) an approved deposit fund; or
    (iii) a pooled superannuation trust; or
    (iv) a public sector superannuation scheme
    within the meaning of the Superannuation Industry (Supervision) Act 1993 and the fund, trust or scheme has net assets of at least $10 million.
  • that is a listed entity or a related body corporate of a listed entity
  • that is an exempt public authority
  • that is a body corporate, or an unincorporated body, that:
    (i) carries on a business of investment in financial products, interests in land or other investments; and
    (ii) for those purposes, invests funds received (directly or indirectly) following an offer or invitation to the public, within the meaning of section 82 of the Corporations Act 2001, the terms of which provided for the funds subscribed to be invested for those purposes.
  • that is a foreign entity which, if established or incorporated in Australia, would be covered by one of the preceding paragraphs.
I Disagree