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Global Consumer Trends 2022

As new generations come of age, consumer behavior is changing around the world. Our Consumer Trends strategy focuses on the major shifts that are currently shaping consumers’ spending preferences globally. Our aim is to uncover the structural winners of these changes. This year we are paying specific attention to 1. Digital Transformation of consumption 2. Emerging middle class and 3. Health and well-being

  • The niches prospering in the shadow of ‘big tech’

    Common wisdom has it that ‘big tech’ is a winner-takes-all industry. As a result, thriving in the shadow of technology giants is extremely difficult.
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  • Trends shaping the future

    This booklet shows the most intriguing graphs that our trends investing experts have presented on a daily basis, over the past year. They show changing trends that are constantly reshaping our future.

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  • Strategy

    The global consumer trends strategy is one of our flagship strategies which invests in the structural winners within the consumer industry.

    Find out more about this strategy

What trends will prevail in the New Normal?

  • In this webinar, Richard Speetjens, Head of Trends Investing and Portfolio Manager of Robeco Global Consumer Trends, and Patrick Lemmens, Portfolio Manager of Robeco FinTech, review events from the past year and discuss what trends are likely to prevail in the future. They examine what impact the metaverse can have on portfolios, and why fintech is increasingly about establishing the right connections.

    Watch replay
  • During this webinar they have covered:

    • The concepts behind the next generation of consumer and fintech buzzwords
    • How to separate metaverse fads from longer-term trends
    • How fintech trends such as embedded finance are leaving some companies behind

Why invest in the Global Consumer Trends strategy?

Let us explain in 3 minutes.

Related insights

Read more insights about consumer trends

View all insights

Related insights

Read more insights about consumer trends

View all insights
The trends shaping our future in 118 sketches
The trends shaping our future in 118 sketches
They say a picture is worth a thousand words.
15-12-2021 | Insight
Ecommerce tide also reaches Latin American shores
Ecommerce tide also reaches Latin American shores
Retail ecommerce sales in Latin America skyrocketed by over 60% in 2020, as 38 million consumers bought online for the first time.
20-09-2021 | Stunning statistics
Engaging to improve labor practices in the post-Covid world
Engaging to improve labor practices in the post-Covid world
A new engagement program aims to improve workers’ rights and the poor labor conditions highlighted by Covid-19.
02-08-2021 | Insight
Ecommerce frenzy puts last-mile delivery under the spotlight
Ecommerce frenzy puts last-mile delivery under the spotlight
Fast grocery delivery operator Getir saw its valuation reach USD 7.
21-07-2021 | Stunning statistics
Meet the many trends shaping the future of commerce
Meet the many trends shaping the future of commerce
Ecommerce benefited significantly from the Covid-19 shock.
07-07-2021 | Insight
Transforming the energy sector as an investment opportunity – video
Transforming the energy sector as an investment opportunity – video
Cleaner energy is critical in ensuring a healthier planet – and an unstoppable trend.
21-05-2021 | Video
Covid-19 magnifies the need for humanity to go on a diet
Covid-19 magnifies the need for humanity to go on a diet
Nearly a third of the global population have gained weight since the start of the Covid-19 pandemic.
20-05-2021 | Stunning statistics
The future of food and wellness – watch the discussion
The future of food and wellness – watch the discussion
Healthy appetites are a thing of the future, according to these trend investors
11-05-2021 | Video

Do you want to know more about trends & thematic investing?

Download our Big Book of trends and thematic investing

The Big Book of trends and thematic investing
This report is not available for users from countries where the offering of foreign financial services is not permitted, such as US Persons.
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