The investment philosophy for consumer trends equity is based on our conviction that we can generate alpha:
Our investment process consists of three steps: First, top-down identification of long-term trends from the consumer perspective. The three major long-term trends are ‘The Digital Consumer’, ‘The Emerging Consumer’ and ‘Strong Brands’. Second, bottom-up selection of companies that combine a high exposure to the selected themes with upside potential. Third, careful portfolio construction where the size of positions is based on conviction level and risk characteristics.
The global consumer trends equity strategy is managed by two portfolio managers. They are based in Rotterdam and fully dedicated to the strategy. These portfolio managers are supported by two trend researchers and the other trend portfolio managers within the Trends Equities team. This team is responsible for a range of trend strategies that are expected to provide above average returns by profiting from long term structural trends. The portfolio managers also have access to Robeco’s sector, emerging markets and sustainability analysts.
Neither information nor any opinion expressed on the website constitutes a solicitation, an offer or a recommendation to buy, sell or dispose of any investment, to engage in any other transaction or to provide any investment advice or service. An investment in a Robeco product should only be made after reading the related legal documents such as management regulations, prospectuses, annual and semi-annual reports, which can be all be obtained free of charge at this website and at the Robeco offices in each country where Robeco has a presence.