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Trends investing

Beyond storytelling for true alpha generation

Trends investing is a great way for investors to take advantage of long-term changes, because trends are structurally underestimated. The human brain can hardly grasp their exponential growth. We have been exploring and profiting from this phenomenon for a long time.

The Big Book of trends and thematic investing

Picking the winners

  • To go beyond just telling great stories about trends, we dive deeper into trends investing. Our research enables us to determine the trends that will be shaping our world going forward. With this key performance driver for trends investing, we’ve built up a strong trends and thematic capability that contributes to our aim to successfully generate alpha.

    Exponential growth. Disruption. New business models. For an investor to benefit, we have to pick the structural winners, but above all, avoid the losers.
  • Trends investing is about finding alpha, for example, by investing during the acceleration stage of technology adoption and side-stepping during the decelerating wave. 

    Trends investing is not about ‘going with the flow’. It is about anticipating the flow: looking ahead at the next decade; at our economy, our society and our planet.

    Trend investing white papers

Finding tomorrow’s trends

Trends can be the key to long-term outperformance, but the investment process needs to be research-driven. We explain how to spot new trends and benefit from them.

  • Megatrends

    Three megatrends are shaping the world to come: preserving Earth, transforming technology, and changing socio-demographics. These combine in unique ways to form the basis of our strategies. Think of Fintech and industrial innovation. Or more generic strategies, like our global growth strategy and consumer trends. We invest in attractive, high quality companies with pure trend exposure.

    Our range also comprises impact investment strategies focusing on specific sustainable themes and/or SDGs, like sustainable water and smart mobility.

    Our trend strategies

Megatrends shape business and society

Three powerful megatrends are shaping today’s world – transformative technology, ‘preserving Earth’ and changing sociodemographics.

Sustainability at the heart of our approach

  • As with all investment strategies at Robeco, a longstanding commitment to sustainability lies at the heart of our approach. ESG information is systematically integrated in the investment process of all trend & thematic strategies. We firmly believe this leads to better-informed investment decisions.

Tap into our expertise

Keep up with our knowledge and trends through articles, podcasts and videos:

More insights

Tap into our expertise

Keep up with our knowledge and trends through articles, podcasts and videos:

More insights
The future of food will be healthier and more sustainable
The future of food will be healthier and more sustainable
The increased focus on health and well-being is impacting all aspects of consumer spending.
14-04-2021 | Insight
The ‘caring economy’: Resilient growth in uncertain times
The ‘caring economy’: Resilient growth in uncertain times
Health and wellbeing concerns are becoming increasingly prominent in consumer spending decision making.
01-04-2021 | Insight
Bitcoin ventures into ‘teradollar’ territory
Bitcoin ventures into ‘teradollar’ territory
Bitcoin’s market capitalization passed the USD 1 trillion mark last month, after a whopping 500% year-on-year bounce, although prices quickly pulled back.
08-03-2021 | Stunning statistics
The mobility of the future is electric
The mobility of the future is electric
The megatrend of e-mobility is re-defining limits and re-shaping our visions of the future.
03-03-2021 | Product video
Amazon smashes Italy on R&D
Amazon smashes Italy on R&D
US tech giant Amazon single-handedly spent more on research and development (R&D) than Italy in 2019, and even more so in 2020.
23-02-2021 | Stunning statistics
Growth trends continue full steam ahead for the financial sector
Growth trends continue full steam ahead for the financial sector
2020 has truly been an epic year for the financial sector.
28-01-2021 | Insight
Clean Energy Outlook 2021 – Global decarbonization efforts to drive further growth
Clean Energy Outlook 2021 – Global decarbonization efforts to drive further growth
Driven by global government and corporate efforts to decarbonize, the clean energy sector is likely to continue to shine bright in 2021.
26-01-2021 | Interview
Consumer trends in 2021: The future of commerce and the caring economy
Consumer trends in 2021: The future of commerce and the caring economy
The Covid-19 pandemic suddenly accelerated some of the shifts our Global Consumer Trends strategy aims to benefit from.
21-01-2021 | Insight
In addition to trends investing, we also have four other key strengths: