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Trends investing

Beyond storytelling for true alpha generation

Trends investing is a great way for investors to take advantage of long-term changes, because trends are structurally underestimated. The human brain can hardly grasp their exponential growth. We have been exploring and profiting from this phenomenon for a long time.

The Big Book of trends and thematic investing

Picking the winners

  • To go beyond just telling great stories about trends, we dive deeper into trends investing. Our research enables us to determine the trends that will be shaping our world going forward. With this key performance driver for trends investing, we’ve built up a strong trends and thematic capability that contributes to our aim to successfully generate alpha.

    Exponential growth. Disruption. New business models. For an investor to benefit, we have to pick the structural winners, but above all, avoid the losers.
  • Trends investing is about finding alpha, for example, by investing during the acceleration stage of technology adoption and side-stepping during the decelerating wave. 

    Trends investing is not about ‘going with the flow’. It is about anticipating the flow: looking ahead at the next decade; at our economy, our society and our planet.

    Trend investing white papers

Finding tomorrow’s trends

Trends can be the key to long-term outperformance, but the investment process needs to be research-driven. We explain how to spot new trends and benefit from them.

  • Megatrends

    Three megatrends are shaping the world to come: preserving Earth, transforming technology, and changing socio-demographics. These combine in unique ways to form the basis of our strategies. Think of Fintech and industrial innovation. Or more generic strategies, like our global growth strategy and consumer trends. We invest in attractive, high quality companies with pure trend exposure.

    Our range also comprises impact investment strategies focusing on specific sustainable themes and/or SDGs, like sustainable water and smart mobility.

    Our trend strategies

Megatrends shape business and society

Three powerful megatrends are shaping today’s world – transformative technology, ‘preserving Earth’ and changing sociodemographics.

Sustainability at the heart of our approach

  • As with all investment strategies at Robeco, a longstanding commitment to sustainability lies at the heart of our approach. ESG information is systematically integrated in the investment process of all trend & thematic strategies. We firmly believe this leads to better-informed investment decisions.

Tap into our expertise

Keep up with our knowledge and trends through articles, podcasts and videos:

More insights

Tap into our expertise

Keep up with our knowledge and trends through articles, podcasts and videos:

More insights
Finding those growth niches prospering in the shadow of ‘big tech’
Finding those growth niches prospering in the shadow of ‘big tech’
Common wisdom has it that ‘big tech’ is a winner-takes-all industry.
03-12-2021 | Insight
Generation Green
Generation Green
03-12-2021 | Daily sketch
Integrating ESG and carbon metrics alongside active engagements
Integrating ESG and carbon metrics alongside active engagements
The 2021 United Nations’ COP26, took place early November.
29-11-2021 | Insight
At the forefront of climate investing solutions
At the forefront of climate investing solutions
Everything you need to know about climate challenges and climate investing solutions.
01-10-2021 | Insight
The Next Digital Billion strategy
The Next Digital Billion strategy
The internet is shifting.
23-09-2021 | Product webinar
Ecommerce tide also reaches Latin American shores
Ecommerce tide also reaches Latin American shores
Retail ecommerce sales in Latin America skyrocketed by over 60% in 2020, as 38 million consumers bought online for the first time.
20-09-2021 | Stunning statistics
The next digital billion: How internet adoption is boosting global growth
The next digital billion: How internet adoption is boosting global growth
Millions of people access the internet for the first time every week.
15-09-2021 | Insight
Podcast: The Next Digital Billion is here. Are investors prepared?
Podcast: The Next Digital Billion is here. Are investors prepared?
A fundamental shift is occurring in how and where the internet is used.
14-09-2021 | Podcast
In addition to trends investing, we also have four other key strengths: