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'Stop moving with the times and you risk becoming irrelevant'In the US mobile payments now account for 20% of all in-store orders. The advantages are clear: shorter waiting times and easier payment enhance the user experience. These may seem like small steps, but they are actually a sign of 'big thinking' when it comes to digitization. Starbucks is moving with the times – in other words, responding to changes in the consumers' world. It is the best way to stay relevant in a changing world. Stop moving with the times and you’re at risk of becoming irrelevant for modern consumers.
'There’s no sign of new challengers entering the market and taking pole position'Of course things can always go wrong. There’ll always be new challengers entering the market that take pole position – a threat that will perhaps eventually become a reality for Facebook, Amazon, Netflix and Google too. But there are no signs of this yet and all of the innovative small players rely on the infrastructure of these four giants.
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