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‘Major brands have a strong preference for top locations’In addition to the cyclical movements, a number of structural changes are also taking place in the real estate market. The most important trend is the growing difference between top locations and the rest of the market. “Big brands attach great importance to having a prominent presence in the most well-visited locations to showcase their products,” says Pietersma. "Shops in less popular areas are finding it increasingly difficult because consumers are buying more and more products online instead of at the local shop."
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